Thursday, November 8, 2007

The Undertaking – PBS – Frontline Special


The Undertaking – PBS – Frontline Special

PBS’s Frontline’s new program was recently aired and was created with the assistance of Thomas Lynch. He's a poet and a funeral director in a small town in central Michigan where he and his family have cared for the dead -- and the living -- for three generations. For the first time, Lynch agreed to allow cameras inside Lynch & Sons, giving FRONTLINE producers Miri Navasky and Karen O'Connor rare, behind-the-scenes access -- from funeral arrangements to the embalming room -- to the Lynches' world for this film, The Undertaking.

If you watched the program or would like to watch it online take a minute or two of your time to review and post a reaction in the comments area (just click on the "comments" link below).

I would especially appreciate any general consumer reaction to the program. Hearing from real funeral service and cremation consumer perspectives is what really matters. Funeral service needs to be in tune with what the consumer really wants. Do they want traditionalism, service that exceeds expectations, celebrations, parties, and experiences? What is it that you the consumer wants from a funeral or cremation service provider?

Thanks and look forward to your dialogue,

Fred

Review Posts About The Movie - http://www.pbs.org/wgbh/pages/frontline/undertaking/

The producers of the program had a live online chat with viewers via the WashingtonPost.com. You can find a transcript of the discussion here.

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